Join Our Team at FNB
At FNB, we are on a mission to connect Afghans around the world with their loved ones by making it easier to send essential goods to families in Afghanistan. If you're passionate about making a difference and want to be part of an innovative, growing company, we’d love to have you on board!
Why Work With Us?
✅ Impactful Work – Help families stay connected and supported.
✅ Growth Opportunities – Be part of a fast-growing company with room to grow.
✅ Collaborative Culture – Work with a dedicated and passionate team.
✅ Flexible Work Environment – Remote and on-site roles available.
Current Opening: Marketing Manager
- 📍 Location: On-site/Remote
- 📅 Opening Date: February - 01 - 2025
- 📅 Years of Experience: 5 years
- ⏳ Probation Period: 3 month
- 📜 Contract Type: Long-Term
- 🎓 Minimum Education: Bachelor's Degree
- ⚥ Gender: Any
Job Summary
FNB is seeking an experienced Marketing Manager to oversee all aspects of our social media and email marketing. This role involves running paid ad campaigns, crafting organic growth strategies, and performing in-depth analytics to optimize performance. The Marketing Manager will play a key role in driving website traffic, increasing conversions, and aligning digital marketing efforts with FNB’s business goals.
Duties & Responsibilities
- Plan, execute, and optimize paid ad campaigns across Facebook, Instagram, TikTok, Google, YouTube, and X.
- Develop and implement organic social media strategies to enhance engagement.
- Analyze ad performance and website traffic using Shopify Analytics, third-party analytics tools, and Hotjar to identify opportunities for growth.
- Monitor ROAS, CPA, and conversion rates, making data-driven adjustments.
- Conduct A/B testing on ad creatives, copy, and audience segmentation.
- Manage retargeting campaigns to improve customer retention.
- Plan, execute, and optimize email marketing campaigns (both paid and unpaid).
- Ensure all campaigns resonate with the Afghan diaspora market while appealing to broader audiences.
- Maintain a culturally relevant message that speaks to Pashto and Dari-speaking audiences.
Job Requirements
✅ 5+ years experience in social media marketing, paid ads management, and analytics.
✅ Proven track record of managing e-commerce marketing campaigns to drive conversions.
✅ Experience in handling small business marketing for at least 5 years.
✅ Strong knowledge of Shopify Analytics & Hotjar for behavioral analysis.
✅ Expertise in Meta Analytics, TikTok Business Tools, Google Analytics, and other third-party tracking tools.
✅ Experience with retargeting and customer lifetime value optimization.
✅ Proficiency in English for reporting and strategy execution.
✅ Fluency in Pashto, Dari, and English is required.
✅ Familiarity with the Afghan diaspora market is a plus.
For Agencies or Teams – Submit a Full-Scale Proposal
If you are an agency or a team interested in collaborating with FNB, we encourage you to submit a detailed proposal outlining the following:
- Your Approach – How you would manage FNB’s digital marketing, including paid and organic strategies.
- Previous Experience – Case studies or results from similar projects you have worked on.
- Tools & Techniques – What analytics tools, ad management software, and optimization techniques you will use.
- Budget & Pricing – A breakdown of your pricing model for this service.
- Team Members & Roles – Who will be involved and their expertise.
- Brands You Admire – Provide examples of brands similar to FNB, whose voice you admire, and explain why.
Submission Guideline
Send your proposal and portfolio demonstrating your success in e-commerce campaigns to hr@familynoborders.com with the subject line: Marketing Manager – [Your Name] .